Banijay, in collaboration with FOMO Lab, has introduced Mr Bean to the metaverse by launching its NFT collection.
Upon activation of the NFT the fans will be able to own Mr Bean’s collectibles and digital assets inspired by the animated series. They have created 3,333 unique Mr Bean collectibles and it could be purchased via FOMO Lab’s market place, The Avenue using the cryptocurrency ETH from 25 May.
After purchasing the NFT the holders will have access to competitions, redeemables including a signed, unpublished hand-drawn still of Mr Bean from the first animated series and physical rewards. The FOMO Lab has planned to drop Mr Bean NFTs throughout 2022.
Mr Bean co-creator and actor Rowan Atkinson thinks that it is a great idea and he welcomes any initiative with open arms that not only draws attention to but also enables access to the artworks related to Mr Bean.
Banijay chief commercial officer Owain Walbyoff said, “Banijay has many exciting Metaverse projects to announce this year, as we continue to adopt new technologies to future-proof our brands. With his huge global following, Mr Bean is rightly taking his first steps into this space, and the combination of digital and physical rewards gives the NFT long-term value for the lucky few who manage to purchase them.”