Memory and storage solutions brand Lexar has announced the appointment of Bengaluru-based Adarsh Technologies, as its strategic channel partner for Karnataka. As a part of this partnership, Lexar plans to penetrate and expand its distribution and sales network in Karnataka, thereby making its products readily available for its end consumers in the state.
Under this development, Lexar shall be employing the massive retail network of Adarsh Technologies, to make its range of products available in prominent locations across Karnataka, starting with its complete portfolio of SSD (both internal and external), USB, and DRAM.
Driven by growing technological innovations, high-performance storage needs, cloud computing, and data speed requirements, the memory solution market is witnessing a surge in demand. Lexar’s portfolio includes a range of memory and storage solutions, including SSDs, DRAM modules, SD cards, microSD cards, and card readers.
Lexar general manager and global marketing director – Middle East, Africa and India Fissal Oubida said, “South India is a growing region and we want to aggressively meet the demands of our consumers. We are thrilled to collaborate with Adarsh Technologies, and by combining both our strengths, I believe we will be able to grow and strengthen Lexar’s local presence and reach in South India. With over 30 years of experience in the IT industry and strong connections with top-tier brands, their deep market understanding and strong sales team, align perfectly with Lexar’s commitment to delivering high-quality products and exceptional service to customers.”
In response, Adarsh Technologies managing partner Jagdish Purohit stated, “We are excited to collaborate with Lexar and enhance the availability of their product portfolio in South India. The growing creator community in the country has driven increasing demand and multiple use cases for advanced memory and storage solutions. Adarsh Technologies will work closely with Lexar to ensure the products are accessible and available to everyone.”