iRealities Technologies, which has an experience of around 25 years in developing digital interfacing, has introduced a new futuristic concept wherein making interfaces engaging as well as intelligent. This concept focuses more on human-to-machine interfacing, like man-to-virtual man and no more man-to-machine interfacing. They have eliminated the machine part emphasising it to become human to virtual/digital human interfacing.
Machine was always there between the enterprise and the user, hence eliminating it and converting the enterprise into a digital human. This being a revolutionary concept converts enterprise into digital human as they enter the age of artificial intelligence.
By bringing intelligence to the interface, iRealities Technologies is congnifying the enterprise in itself; this will also help in increasing the organisation’s engagement with the customers. Rather than leaving information to the customer’s judgement, network effect comprehension and neural networks can tell customers how an experienced attendant can guide them through information and make it more relevant to them. Beyond persuasion, where the user can only be influenced from the outside, intelligence now holds the users’ hands. Internal to the user’s trip is an intelligent interface.
iRealities Technologies founder Prasad Ajgaonkar said, “Every aspect of our personal or professional life is getting quantified and cognified. On the other hand, the digital-first generation is multitasking so much that there is a scarcity of time and attention.”
He further added that, “In this world of abundance and scarcity of time, enterprises have only one choice and that is to make access to their information intelligent, this calls for looking at user interfacing with a different perspective. At iRealities, we are poised to address this challenge because of our experience in building digital interfaces for the last 25 years. We have always been the first to introduce new ways of interfacing in the country and the Intelligent Digital Interface is the next stage”.
Better user engagement and trust-building with end-users through proper interaction, better user experience, convenience, and decision support as filling out a time-consuming form and adjusting questions based on the user’s answers are all advantages of the conversational User Interface. Cross-platform integration and compatibility creates a seamless progression and allows personalization.
iRealities Technologies product evangelist Manjusha Raut says, “We are making a natural language communication where the way you speak to an enterprise representative, you can talk to enterprise websites or applications. So there is natural language processing which is an integral part of the Intelligent Digital Interface. Just the way the individual (sales representative or customer support) uses his wisdom to give the right kind of information to understand customer needs, the interfaces also convert knowledge into wisdom and provide the right information. That helps the customer and as well as the information seeker to go to the right point which is his benefit at the same time which benefits the organisation.”
With a solution set, it is a ground-breaking innovation that understands customers at personal level that helps to make micro-personalised products and services.
