VFX AMD Firepro, Adobe Systems and HP Announce Multi City Road Show from 21 August -

AMD Firepro, Adobe Systems and HP Announce Multi City Road Show from 21 August

AMD Firepro and Adobe to showcase integrated hardware & software solutions for broadcasting & post production for enabling breakthrough video editing performance through open standard and making your ideas come to life.

AMD Firepro graphics technology work seamlessly with next version of Adobe Premiere Pro software to provide real-time editing, effects, compositing and color grading

AMD Firepro Professional Graphics along  with Adobe Systems Incorporated and HP will be doing a multi city road show to deliver OpenCL™ hardware-accelerated video editing for the first time on the Microsoft Windows platform with the next version of Adobe® Premiere® Pro. This collaboration further demonstrates AMD’s commitment to enabling partner ecosystems with cross-platform open standards, empowering Adobe to amplify the editing experience for creative professionals everywhere.

The combination of expanded support for open standards and the Adobe Creative Cloud™ brings unmatched access to the most up-to-date and powerful professional post-production tools anywhere. The next version of Adobe Premiere Pro has been optimized to take full advantage of a wider range of AMD professional- and consumer-class graphics processing units (GPUs) and accelerated processing units (APUs), delivering  unprecedented real-time editing with formats from DV to HD and 4K Ultra HD at high frame rates. Now Adobe and AMD extend this advanced OpenCL functionality to creative professionals running the Windows operating system. The expanded support on Windows and OSX complements the already popular Mac OSX OpenCL support available on Adobe Premiere Pro.

Coupling AMD graphics hardware with the latest Adobe software, video professionals and prosumers alike will benefit from seamless, high-quality feedback. The current version of Adobe  Premiere Pro with support for OpenCL harnesses the power of discrete AMD Firepro Professional graphics cards to enable real-time edits, application of dozens of effects, support for the new Lumetri deep-color engine, and multi-stream and mixed format accelerated workflows with AMD Eyefinity multi-display technology.

From its APUs and notebook graphics cards to professional workstation cards like the AMD FirePro™ W-series, AMD technology works transparently with Adobe Premiere Pro to provide scalable GPU-accelerated editing solutions for inspired prosumers and creative professionals everywhere. The software is accelerated by OpenCL to efficiently harness the compute power of AMD APU and graphics products and achieve up to 4.3X faster exports from a source format with effects to a preferred final destination format for quick and easy distribution and publishing[i].

Video professionals and enthusiasts utilizing the Adobe Creative Cloud gain a competitive advantage through immediate access to AMD hardware-accelerated features and functionality with the latest Adobe video production software. Adobe Creative Cloud offers an end-to-end, cross-platform tool kit with industry-leading software seamlessly integrated with all the hardware needed to create, collaborate and stay connected.

Event Details: COCHIN Date: 21st August 2013 (Wednesday) Time: 7pm onwards Venue: Hotel Dreams, Cochin TRIVANDRUM Date: 22nd August 2013 (Thursday) Time: 7pm onwards Venue: Hotel Capital, Trivandrum HYDERABAD Date: 26th August 2013(Monday) Time: 7pm onwards Venue: Hotel Golkonda, Hyderabad     connect@animationxpress.com

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