Fraunhofer HHI unveils H.266, or Versatile Video Coding which reduces data usage by 50 per cent

Fraunhofer HHI has officially released the H.266, or Versatile Video Coding (VVC), standard, which offers improved…

ShemarooMe collaborates with Indian embassy in Paris to stream iconic ‘Chupke Chupke’

As the world grapples with the lockdown due to the COVID-19 pandemic, various OTT platforms have…

MX Player launches ‘Data Saver Mode’, an initiative to lessen broadband strain in India amidst the Covid-19 outbreak

Amidst the Coronavirus pandemic, there has been an unparalleled increase of internet usage with the complete…

Hotstar aims to penetrate into Tier II and Tier III cities through its new 360-degree campaign

Hotstar, which has 60 per cent of India’s OTT market share, has launched a 360-degree marketing…

MX Player ranks seven in the ‘Top Video Streaming Apps’, as per App Annie

After being the ‘Breakout Video Streaming App‘ in 2019, homegrown video streaming service, MX Player has now…