Broadcast Audience Research Council India (BARC), the industry’s television audience measurement body, announced Nakul Chopra as its…
Tag: Sunil Lulla
Kids genre viewership grew by 27 per cent in 2020; NPT viewership increased 31 per cent: BARC India
2020 was an overwhelming year, and it kind of showed a trailer to what dooms-year would…
BARC India mitigates impact of landing page on TV viewership
As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and…
BARC India COO Romil Ramgarhia steps down
BARC (Broadcast Audience Research Council) India COO Romil Ramgarhia has stepped down from his post. He…
Kids sector grows to 9 per cent in week 20: BARC India
As India enters the ninth week of lockdown, the kids sector has grown by 2 per…
Kids content and online VOD consumption keeping India hooked during COVID-19 lockdown: BARC India special report
BARC (Broadcast Audience Research Council) India and Nielsen jointly launched today, 27 March, a special report- COVID-19…
2019 : The year of Indian OTT explosion
If it rained OTTs in India in 2018, 2019 saw the OTT space flooded with high-quality…
