BARC India COO Romil Ramgarhia steps down

BARC (Broadcast Audience Research Council) India COO Romil Ramgarhia has stepped down from his post. He…

Budget 2019 points at further opening up of FDI in AVGC sector; industry reacts

The media and entertainment (M&E) sector in India is growing by leaps and bounds, which also…

BARC India launches PrimaVU to measure premium homes viewership patterns

BARC India, announced the launch of its new product PrimaVU which is aimed at measuring viewership…

Four media measurement bodies form GAMMA for the future of video audience measurement

Four media measurement bodies- BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) has collaborated…