International Kids Licensing Days unveils the dates for its fifth edition

The International Kids Licensing Days (IKLD) 2025 edition is set to return for the fifth consecutive…

Amazon MGM Studios and Mattel Films begin production on live-action film ‘Masters of the Universe’

Amazon MGM Studios and Mattel announced that the upcoming live-action feature film Masters of the Universe,…

Mattel to fund over 80 nonprofits to mark its 80th anniversary

Mattel has kicked off its 80th anniversary with “80 Moments for 80 Years,” a year-long philanthropic…

New animated content on ‘Hot Wheels’ and ‘Barbie’ to hit Netflix this March

Mattel announced that animated content on Hot Wheels Let’s Race S3 and a new special Barbie…

Mattel and Nex bring ‘Barbie Dance Party’ game

Mattel and motion technology company Nex recently launched Barbie Dance Party, an interactive new dance game…

Mattel and Budge Studios to launch mobile game ‘Monster High Fangtastic Life’ this December

Mattel in collaboration with Budge Studios announced the launch of their upcoming mobile game Monster High…

Mattel reveals Hot Wheels Legends Tour 2024 winners

Leading global toy and family entertainment company Mattel announced the 2024 winner of the Hot Wheels…

Mattel chief franchise officer Josh Silverman to deliver MIPJunior keynote

Mattel chief franchise officer Josh Silverman will deliver the keynote address at MIPJunior 2024. The forthcoming…

Mattel appoints Sai Koorapati as new SVP and CTO

Mattel recently shared that Sai Koorapati has been appointed senior vice president and chief technology officer…

‘Hot Wheels Let’s Race’ S2 Netflix premiere date announced

The second season of Mattel’s animated series Hot Wheels Let’s Race will debut globally on 9…

Mattel promotes PJ Lewis to SVP global head of Fisher-Price Entertainment

Mattel has promoted PJ Lewis to senior vice president, global head of Action Figures and Fisher-Price Entertainment.…

Mattel and Heinz bring ‘Barbiecue’ Sauce

Mattel has teamed up with Heinz to launch the limited-edition Heinz Classic Barbiecue Sauce to celebrate…

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