Kids sector continues stable growth rate at +42 per cent in week 17: BARC

In the seventh edition of ‘Crisis Consumption on TV and Smartphones’, BARC India and Nielsen Media focused…

Kids sector grew by 43 per cent last week; surpasses Hindi GEC in West Bengal: BARC

Lockdown across the country has stalled work in various sectors, the broadcasting industry has however continued…

How marketing strategies are facilitating the creation of bigger brands out of Indian animated IPs

The kids genre in India is growing exponentially. Six months down, the sector is already growing…