How marketing strategies are facilitating the creation of bigger brands out of Indian animated IPs

The kids genre in India is growing exponentially. Six months down, the sector is already growing…

‘Motu Patlu’ joins Madame Tussauds, Delhi

Popular iconic animated characters, Motu Patlu who have been entertaining kids on Nickelodeon are all set…

Fun and content will be ‘2X’ on Sony YAY! as they turn two!

Sony YAY! has promised to double the fun and masti for the kids this summer season,…

Why don’t we see female protagonists in Indian kids’ animated shows?

The kids genre in India is growing with giant strides, taking pace from 2018, that witnessed…

Have a look: Some legal aspects involved in animation and other creative processes

2018 was the year of animated IP rush! Creation of some fascinating characters and brands have…

‘Little Singham Squad’ sensitises importance of self-defense to more than 3.15 Lakh kids

Discovery Kids has created a sensation through its school contact program ‘Little Singham Squad’. Supported by…