Sony YAY! ends the year on a positive note with plans of creating an ecosystem called ‘Happyverse’

Indian kids’ broadcasters have been one of the major drivers that have led to the increased…

Honey Bunny treat young fans to YAY! Christmas Brunch at JW Marriott Mumbai Sahar

Kids favourite and popular cat duo Honey-Bunny, with their hilarious camaraderie and antics have delighted and…

Sony YAY! launches ‘YAY! Summer Camps’ to keep kids entertained and engaged

With the summer holidays coming sooner than expected, kids are looking to make the best of…

Sony YAY! celebrated “Love Your Pet” day with Honey Bunny on 20 Feb

Sony YAY! celebrated 20 February, “Love Your Pet Day” with their popular feline duo, Honey Bunny, to…

Sony YAY! announces special Republic Day line-up of Honey Bunny movies

Republic day is just a day away and like every year, Indian families gather around their…

Sony YAY! toons upped the weekend fun at The Krazy Kids Karnival, Mumbai

Sony YAY!, the kids entertainment channel by Sony Pictures Networks India has always been a destination…

Sony YAY! associated with Crossword Bookstores on children’s day

Kids broadcaster, Sony YAY! associated with Crossword Bookstores, to disrupt the regular routines of children and…

Guest Column | IP creation: The great India opportunity 

Entertainment Intellectual Properties truly define the identity of the Nation and its cultural ethos While the…

‘Little Singham’ seems to be the favourite Indian animated character for kids in Mumbai

Indian animation has been making waves for some time now and so are the animated characters…

How marketing strategies are facilitating the creation of bigger brands out of Indian animated IPs

The kids genre in India is growing exponentially. Six months down, the sector is already growing…

Sony YAY! kick-starts its 124 city van activation this summer

With summer vacations heating up across the country, Sony YAY! aims to take the fun and…