Sony YAY! adds ‘Naruto’ to its licensing & merchandising portfolio in India

Sony YAY! has established a robust licensing and merchandising portfolio in the last six years. In…

YAY! toons Honey-Bunny flag-off the ultimate race at Juniorthon 2019

Kids broadcaster, Sony YAY! recently partnered with India’s largest under 15 kids marathon, Juniorthonto promote that…

This Teacher’s day, Sony YAY! celebrates the third edition of ‘Heroes Behind the Heroes’

Real heroes don’t always wear capes. They also teach, mentor and help individuals realise their best…

Sony YAY! celebrates World Cat Day with their funny feline duo Honey-Bunny!

“I have studied many philosophers and many cats. The wisdom of cats is infinitely superior” –…

Sony YAY! announces massive outreach program and fun campaign – ‘Laughter Raja’

Schools have begun after summer vacation and it is time to go back and reunite with…

2018 : Year of broadcasters’ animated IP romance

What a year it has been for the Indian animation industry! Especially, for the broadcasters, as…

Sony YAY! celebrates Ganesh Chaturthi in an eco-friendly way through  #YAYWaleBappa initiative

Ganesh Chaturthi is one of the most awaited festivals of the year. Apart from bringing friends…