BARC India welcomes Dolly Jha as product & research chief

Broadcast Audience Research Council India (BARC), the world’s largest Television Audience measurement body, announced the appointment…

Kids content and online VOD consumption keeping India hooked during COVID-19 lockdown: BARC India special report

BARC (Broadcast Audience Research Council) India and Nielsen jointly launched today, 27 March, a special report- COVID-19…