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Broadcast Audience Research Council (BARC) India has appointed Dr Bikramjit Chaudhuri as its new chief of…
Broadcast Audience Research Council India (BARC), the world’s largest Television Audience measurement body, announced the appointment…
As per BARC Think Report – December 2021, 2021 records 22 per cent growth in Ad…
BARC India chief of measurement science and business analytics Dr. Derrick Gray has been appointed as…
Followed by the strong positive trend for television ad volumes in H1 2021, July 2021 re-affirms…
Sony YAY!’s latest and biggest offering of 2021 – Taarak Mehta Kka Chhota Chashmah has been…
2020 was an overwhelming year, and it kind of showed a trailer to what dooms-year would…
The kids sector knows no stopping! The sector has seen the highest growth rate in terms…
Going in sync with global television measurement standards, the world’s largest and India’s sole television measurement…
As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and…
Kids sector stable as per genre share; continues to drive growth in Non Prime Time: BARC
BARC (Broadcast Audience Research Council) India COO Romil Ramgarhia has stepped down from his post. He…
