Barbie and Boss Beauties launch virtual collectibles honouring over 250 careers

Mattel’s Barbie and a top women-led web3 brand Boss Beauties recently brought their Boss Beauties x…

Mattel Television announces 42nd Barbie film and an interactive special

Adding to Mattel Television’s wide array of animated Barbie content, their Barbie: Skipper and The Big…

Mattel & Jane Goodall Institute brings carbon neutral Barbie dolls

Mattel recently announced that their brand Barbie in partnership with the Jane Goodall Institute, is introducing…

Forever 21 and Barbie collaboration launches their collection in-store, online and in the metaverse

‘Forever LA’ –  fashion retailer, Forever 21 announced its latest collaboration with Barbie, founded by global…

Mattel Creations announces Barbie-Balmain collaboration, set to launch exclusive NFTs

Leading global toy company, Mattel, Inc. announced the launch of an unprecedented partnership between the Barbie…

VOD365 to launch preschool channel Ketchup TV in the US 

Video on Demand 365 aka VOD365, provider of branded OTT TV channels via Freeview, YouView, Freesat,…

Netflix brings new animated movie Barbie Princess Adventure from Mattel

Mattel is bringing its new animated movie Barbie Princess Adventure to Netflix US starting 1 September,…

Mattel launches free online playroom to entertain kids during covid-19 lockdown

Mattel is launching an online hub with information, resources and games to help kids deal with Covid-19,…

Mattel launches Olympic-inspired items

Mattel revealed their first products collection across brands to celebrate the Olympic Games Tokyo 2020. The…

Xilam Animation names Capucine Humblot as head of licensing and merchandising

French animation studio, Xilam Animation has appointed Capucine Humblot as the position of head of licensing and…

A look at Barbie’s association with AVGC as she turns 60

When I was a child my favourite birthday gift used to be a Barbie doll. When…

Mattel plunges into theatrical feature film production

Global toy and play company, Mattel has announced the creation of Mattel Films, a new division…