Mattel and Heinz bring ‘Barbiecue’ Sauce

Mattel has teamed up with Heinz to launch the limited-edition Heinz Classic Barbiecue Sauce to celebrate…

‘Barbie: A Touch of Magic’ S2 to stream on Netflix this April

Mattel announced that its animated series Barbie: A Touch of Magic is returning for a second…

Mattel and Zynga’s Rollic to jointly launch a new ‘Barbie’ mobile game

Mattel announced a new partnership with Rollic, a subsidiary of Zynga Inc., a wholly-owned publishing label…

Mattel’s Krista Berger is now ‘Barbie’ SVP and Dolls category head

Mattel has promoted Krista Berger to Barbie senior vice president (SVP) and Dolls head. The announcement…

Mattel’s animated special on Barbie to come to Netflix

Mattel announced that Barbie, Stacie and friends are returning in Barbie and Stacie to the Rescue.…

96th Academy Awards shortlists revealed: 10 categories, from animated short films to visual effects!

The Academy of Motion Picture Arts and Sciences announced shortlists in 10 categories for the 96th…

Netflix brings Mattel’s new animated series ‘Barbie: A Touch of Magic’ on 14 September 

Mattel announced that Barbie is returning to Malibu with all new adventures with the new animated…

Mattel unveils additional products celebrating ‘Barbie the Movie’ collection

Mattel announced an expansion of Barbie the Movie product collection inspired by the Barbie film created…

Warner Bros. Discovery ranks second in corporate demand share: Parrot Analytics study

Amidst the ongoing Hollywood’s Writers’ Strike, a study suggests that Warner Bros. Discovery has strengthened its position…

‘Barbie’ movie crosses $500 million box office collection worldwide

On the heels of its record-shattering opening weekend, Warner Bros. Pictures’ Barbie has surpassed the half-billion…

Simon & Schuster to be sales and distribution partner for Mattel Press Imprint, American Girl Publishing

Mattel recently announced a partnership with Simon & Schuster for the sales and distribution of the…

Mattel announces new product collection to celebrate upcoming movie ‘Barbie’ 

Mattel announced a new collection from across ita portfolio of brands, inspired by the highly anticipated…