Transforming the Box Office, ‘Transformers – Age of Extinction’ Sets New Records

MUMBAI: A larger than life feature presentation that has gone on to become a blockbuster, renowned director – Michael Bay’sfourth edition of Transformers made a whooping 30Cr as its weekend Box Office collection, ending the second quarter of the year on a high. Opening as the 2nd biggest Hollywood film of 2014,Transformers – Age of Extinction received a thunderous response from viewers while also being the 3rd biggest opening weekend for a Hollywood film in India.

Having released in 4 languages in India (English, Hindi, Tamil and Telugu), this film has been distributed by Viacom18 Motion Pictures in India. With a distribution strategy that included approx. 1400 screens from across 770 locations, this epic franchise has an ever-growing fan base and revenues that multiply year on year in the region.

The movie was released across 37 countries and with nearly $400 million collections worldwide for the latest Transformer flick, Paramount films with its two upcoming movies “Hercules” and “Teenage Mutant Ninja Turtles” hopes to gain considerable momentum in the fourth quarter of 2014.