Nickelodeon has promoted Sharon Cohen to Executive Vice President, Partnership Marketing, Nickelodeon Group. The announcement was made by Pam Kaufman, Chief Marketing Officer and President of Consumer Products, to whom she will continue to report.
In her new role, Cohen is assuming oversight of the Events Marketing and Partnership Marketing teams, while continuing to head up the Integrated Marketing team. She will serve as the primary liaison between Ad Sales, Marketing, Programming, Consumer Products and Retail departments, leading cross functional marketing teams to drive relevant marketing activities for Nickelodeon. Cohen is also responsible for building innovative and strategic opportunities to work with advertising, recreation, sports and content partners across multiple lines of business and screens and mapping out key marketing partnership relationships for the network.
“Sharon is a seasoned marketing executive with an extensive knowledge of the industry and has proven to be an invaluable resource for our company over the years, helping to grow the Nickelodeon brand” said Kaufman. “I am confident that in this new role she will continue to move our business forward by delivering creative, multi-layered programs with new and existing partners.”
In her previous role as Senior Vice President, Integrated Marketing, Cohen spearheaded Nickelodeon’s Integrated Marketing group, working with ad sales as well as consumer products, programming, digital, and production to develop new revenue-generating promotional opportunities across Nickelodeon, Nick at Nite, Nick Jr., Nicktoons, and TeenNick. In this position, Cohen guided the teams that delivered key partnerships for Nickelodeon’s signature annual events, including, Kids’ Choice Awards, TeenNick HALO Awardsand Worldwide Day of Play, as well as the creation of compelling integrated marketing campaigns including the 2014 SpongeBob Toyota Highlander; the Old Navy Multiply Your Styleback-to-school program which starred Sam & Cat’s Jennette McCurdy and Ariana Grande, the Play with Your Birds Eye Veggies promotion and the United States Tennis Association Ten and Under Tennis campaign, which marked the network’s first-ever sports-related integrated marketing deal.
Cohen has held several positions within Nickelodeon during her 21-year tenure with the network. As head of Nickelodeon Integrated Solutions, she developed engaging and effective ways to communicate Nickelodeon’s brand leadership position to the ad sales and partner communities as well as translated sales messaging into compelling presentations and client events on behalf of the Nick Sales team. Before that, she led the Integrated Marketing efforts on behalf of the Nick Magazine and Nickelodeon Digital groups.
Cohen earned a Bachelor’s degree in Economics from the Wharton School at the University of Pennsylvania.