The Walt Disney Company has again reshuffled its team, promoting Anastasia Ali to Disney Studios content marketing vice president, as per Deadline’s report. Another executive, Jan Coleman, too has been elevated to the role of global marketing partnerships, promotions and multicultural vice president.
Ali joined Disney as an intern in 2013 and has since worked on promotional campaigns for Marvel’s Black Panther, Disney’s live-action Aladdin, and Pixar’s Soul. In her new position, Ali will closely work with all aspects of the marketing group to develop and lead strategic marketing objectives for select theatrical films, as well as select films and series for Disney+.
She also co-founded Disney’s Black Employee Resource Group, The Bond, and along with Coleman, co-founded rePRESENT, focused on scaling multicultural marketing competencies and developing diverse talent. Prior to joining Disney, Ali produced content for a global audience on digital and cable platforms including BET.com’s groundbreaking web series Buppies and TV One’s first scripted show Love That Girl!
Coleman also worked on the marketing team for Soul and will continue to oversee and manage brand partnerships between the major Disney umbrellas such as Pixar, Walt Disney Animation Studios, Lucasfilm, and more. Along with that, she will look into co-branded marketing campaigns and activations, placement integrations, global licensing and sponsorships of large-scale events. During her stint at Disney, she launched and managed partnerships with brands such as Porsche, Bose, Sonos, MAC Cosmetics, P&G’s My Black is Beautiful, HP, Vizio, Whirlpool, Ancestry and Blue Apron.
Speanking about their new roles, Disney Studios content president of marketing Asad Ayaz said, “I am so grateful for the hard work, passion, and creativity that Ali and Coleman have put into so many of our campaigns, and especially their dedication to authentically reaching our multicultural consumers. They are excellent leaders and I couldn’t be more excited for our road ahead as we embark on campaigns for an incredible slate of theatrical and streaming projects.”