Nick has appointed Hungama TV creative director – non fiction and acquisitions Anu Sikka as director programming. Sikka will work closely with Nick’s core team.
Nick India vice president and general manager Hema Govindan said, “Programming is by far the most crucial ingredient in our mix and we are very pleased to welcome Anu as a professional who not only has proven programming credentials, but also has the necessary kids’ expertise.”
Sikka was with Hungama since before the channel’s inception, where she was responsible for setting up the overall animation strategy for the channel, acquisitions, scheduling and even research, while working closely with the marketing and sales departments to maximise output.
Preceding this, she was executive producer with Sab TV for over two years in charge of the Delhi bureau. She set up the in-house production team and was responsible for starting a daily current affairs band on the channel.
Sikka said, “Nick’s main strength has always been content owing not only to its access to wildly successful and original Nick programming from all over the world, but also to its experimentation with new genres. Working with such raw material will most certainly be exciting and challenging.”