MGEN 2024

ABOUT US

MGEN Summit 2024: "Play on! Mastering Monetisation" amplifies gaming and esports' evolution to mainstream by exploring monetisation strategies. Emphasising metaverse integration, NFT innovation, and blockchain's impact, this summit unites industry leaders, creators, and brands to decode revenue streams.

The event delves into the fusion of tech and profitability, uncovering avenues for sustainable earnings within gaming. We plan to analyse various innovative monetisation models, thus equipping attendees with essential insights for financial success.

MGEN 2024 also hosts the esteemed GEM Awards, celebrating excellence in gaming, esports, and the metaverse. Join us to not just play the game, but master the art of monetisation in the dynamic gaming and esports landscape.

key theme

Monetisation Models in Mobile Gaming
- In-app purchases
- Advertising strategies
- Subscription-based models
- Freemium vs. Premium games
Growth of Esports and Monetisation
- Esports as a revenue stream
- Sponsorships and advertising in esports
- Esports tournament monetisation
- Building a sustainable esports ecosystem
Virtual Economies and In-Game Items
- Creating and managing virtual economies
- Selling in-game items and skins
- NFTs and blockchain in gaming
- Player-driven marketplaces
Ad Monetisation Strategies
- In-game advertising best practices
- Ad formats (rewarded ads, interstitials, banners)
- Ad mediation and optimization
- Measuring ad effectiveness

User Acquisition and Retention Strategies
- App store optimization (ASO)
- Retention through live ops and events
- Building a community of players
- Reducing churn and increasing LTV (Lifetime Value)
Blockchain and NFTs in Gaming
- Tokenizing in-game assets
- Ownership and trading of NFTs
- Gaming on blockchain platforms
- Future prospects and challenges
Emerging Trends in Game Monetisation
- Cloud gaming and monetisation
- XR (Extended Reality) and its impact on gaming
- Monetisation in the metaverse
- Voice-based games and monetisation opportunities
Innovation in Monetisation
- Monetizing user-generated content
- New revenue streams in gaming
- Gamification of non-gaming apps
- Monetizing emerging gaming platforms (e.g., VR, AR)

Our Mission

MGEN ( Metaverse Gaming Esports & network) - our mission is to empower the dynamic and ever-evolving gaming ecosystem in India. We are committed to providing a collaborative platform that bridges the gap between game developers, entrepreneurs, marketing experts, investors, and brand representatives. Through insightful discussions, workshops, and networking opportunities.

who should attend?

Brand Representatives
Brand Brands interested in exploring partnerships, sponsorships, and brand integration opportunities within the gaming sector.Gaming Community Managers: Professionals responsible for building and managing gaming communities interested in understanding user engagement and loyalty strategies.

Game Developers and Designers
Game Developers seeking to understand effective monetisation strategies for their games and stay updated on industry trends.Indie Game Developers: Independent game developers looking for monetisation insights, marketing strategies, and networking opportunities.

Esports Professionals
Esports Esports organizers, players, and teams interested in exploring revenue streams and sponsorships.

Marketing and Monetisation Experts
Marketing Professionals involved in marketing, advertising, and monetisation, both within the gaming industry and from external sectors.

Publishers and Advertisers
Publishers Representatives from game publishing companies and advertising agencies keen on exploring effective monetisation techniques.

Investors and Venture Capitalists
Investors Individuals and firms looking to invest in the gaming sector and seeking valuable insights to inform their investment decisions. Mobile App and Game Publishers: Publishers of mobile games and apps interested in learning about mobile monetisation strategies.

Students and Aspiring Game Developers
Students Aspiring game developers, students, and recent graduates looking to gain knowledge and establish connections in the gaming industry.

Digital Content Creators
Creators Streamers, YouTubers, and content creators in the gaming space who want to explore monetisation strategies. Gaming Platform and Technology Providers: Representatives from companies providing technology solutions and platforms for game development and monetisation.

Entrepreneurs and Startup Founders
Entrepreneurs Individuals with innovative ideas and startups in the gaming and tech sectors seeking guidance on monetisation and growth.