Plans pan India presence by the end of this fiscal year
Mumbai: Simba Toys, the German Toy manufacturing company in association with Exelixi Management Company Private Limited, launched their first franchisee retail store at Phoenix Market City, Bangalore. Following Bangalore, Simba Toys will launch a string out outlets including another signature outlet at Oberoi Mall Mumbai this week in addition to three other stores in NCR (Great India Place NOIDA & Shipra Mall Ghaziabad) and Indiranagar Bangalore.
This first global franchise store of Simba toys is spread over 3,500 hundred square feet with the entire network spanning over 15,000 square feet making it a leading player in the toy retail industry in the country. The innovative team of Simba Toys has created tasteful interiors that will make toy shopping an enjoyable experience for the kids. Simba’s multi-brand toy store chain would exclusively retail products from Simba Toy’s portfolio, along with some of the best-known brands in other categories
Commenting on their new venture, Ben Nabert, Chief Executive Officer India, Middle East and North Africa for Simba Toys has said “We are tremendously excited about the launch of our first global franchise store in India. The Indian toy industry is growing at a enormous pace with a market size of almost Rs.10,000 crore with only 30 – 35% organised players. Comprehending this potential Simba has entered the franchisee retails sector with over two years of rich experience in the market and understanding of Indian consumer.”
Pradeep Parmar, Business Head India, Simba India, further added this franchising model is going to create a strong network across the length and breath of the country with Exelixi’s expertise aiding initial training and management support. The franchisee model will help create greater reach and depth in a market through strong local partnerships. We are positive to encourage further franchisee associations thus enabling Simba India to reach out to a larger audience.
Prasar Sharma & Amit Chaudhary, Founders of Exelixi stated that the association with a globally successful brand is the first step towards creating a next generation retail venture providing world class products to the Indian market. “Ours is a venture aimed at bringing the best in international retail experience and products to the domestic consumer, and Simba is and will remain our marquee master franchising partnership.”
Germany based Simba Toys had entered India in 2010. Setting mile stones such as official merchandising partnership for ICC World Cup 2011 mascot ‘Stumpy’ and launching over 50 brands and 3000+ SKUs, Simba India have the fastest growing retail brand portfolio in the toys and games domain currently. Simba also holds licenses for some of the leading entertainment properties such as Spiderman, Disney Princess and Cars. With the exciting fashion doll brand Steffi Love, creative die cast products of Majorette and the ever famous Squap Simba has become one of the leaders in the toy and back to school industry.
