Studio 100 Media and Mediatoon Licensing, two players in the international licensing industry, embark on a new partnership. Studio 100 Media’s licensing team will take over the licensing for some promising and well-known IPs from the Mediatoon portfolio for the coming years. The contract includes the German-speaking territories as well as all licensing activities in Benelux (via the licensing team at Studio 100 Benelux), Eastern Europe and Nordics.
The agreement includes series such as Bobby & Bill, Little Furry, Martin Morning, Ernest & Rebecca, The Fox and the Badger Family (except GSA) and Marsupilami, which are all broadcast in primetime slots on KiKA, ZDF and on Benelux TV channels, and are also available on Amazon, YouTube or Kixi. Those properties enable Studio 100 Media to establish a broad programme of content-driven products. But also in other categories, new approaches to develop exciting products are conceived and implemented on the basis of market experience.
In addition, Studio 100 Media’s international licensing team will also drive the licensing of Mediatoon’s popular classics like Lucky Luke and Yakari in Benelux, Poland and the Nordics to extend their international presence.
Commenting on the deal, Mediatoon Licensing general manager Jérôme Leclercq said, “We are really proud to start a new collaboration with Studio 100 Benelux and Studio 100 Media, our new licensing agents in GSA, Northern and Eastern Europe. Mediatoon Licensing’s portfolio fits perfectly with Studio 100’s catalogue, the professionalism and the licensing strategy of Studio 100 definitely convinced us to choose them as partners to develop our properties in these territories.”
