Three months after its soft launch across 190+ countries, digital entertainment platform ZEE5 is now zooming in on specific priority markets. Close on the heels of the launch of its brand campaign Dil Se Desi in APAC, MENA and Africa targeting the Indian and South Asian diaspora, ZEE5 today rolled out a customised campaign, titled Share the Love for two important neighbouring markets, Pakistan and Bangladesh.
Exuding the same playfulness as hashtag DilSeDesi and crafted by ZEE5 with Publicis Capital, the campaign hashtag ShareTheLove is themed around the similarities that ZEE5 shares with Pakistan and Bangladesh in terms of culture and of course entertainment. Bringing in a strong bouquet of content which resonates with audiences in these markets, including Hindi and Bengali original shows like Rangbaaz, Kaali and the upcoming Sharate Aaj, original films like Aranyadeb and Tigers as well as digital premieres like Namaste England and Praktan; ZEE5 shares the love.
ZEE International and Z5 Global CEO Amit Goenka said, “Indian content, especially our TV shows, movies and the music gets tremendous love across the globe, and especially so from the sub-continent due to the relatability. We are glad to announce our availability in Bangladesh and Pakistan vides our new campaign hashtag ShareTheLove and we look forward to getting a tremendous response from these markets.”
“Good content transcends borders and especially so with Pakistan and Bangladesh where there is so much shared context of culture and language. This high energy TVC captures our innate similarities and showcases the content that we all love to watch, which is now available on ZEE5. With this message at its core, hashtag ShareTheLove is sure to resonate beautifully with audiences in these markets,” adds ZEE5 Global chief business officer Archana Anand.
ZEE5 offers 1,00,000 hours of Indian Movies, TV Shows, Cine plays, Music, Videos and a slew of exclusive Originals, across 12 languages – English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. It also offers 60+ popular Live TV channels.
The ZEE5 App can be downloaded from Google Play Store or iOS App Store. ZEE5 is also available on Samsung Smart TV, Apple TV, Android TV and Amazon Fire TV.
