ZeeQ, one of India’s popular kid’s entertainment channels that boasts of an interesting line-up of shows and offers Mind-full Masti has rolled out a brand new TVC for its young audience.
Keeping in mind the objective of establishing itself as a provider of ‘clean entertainment but with unlimited masti’, the channel has picked up an important element of a child’s characteristics which is – “Masti”. The new TVC is trying to establish the position that ‘Masti’ keeps both the body and mind of the child active. In today’s scenario, when kids are confined to the indoors, hooked to video games and gadgets, parents actually want their children to go out and do some ‘Mindful Masti’.
The TVC showcases four distinct situations in a kid’s life where Masti plays a pivotal role, true to the channel’s philosophy. The acts show children in a regaling act full of masti and fun, playing innocent and fun-filled pranks which amuse and add cheer to every person around them. So be it jumping into the puddle with the friends and laughing away to the little joys of life, to playing smart pranks on family members, the common factor that is all encompassing in all the scenes of this TVC is Mind-full Masti.
Aparna Bhosle, Deputy Business Head, ZeeQ expressed her views on the new TV Campaign, “Our vision is to make ZeeQ India’s best suited entertainment channel for kids that offers mind-full content but with endless entertaining masti and our new TVC conveys just that. “
Apart from the on-air telecast of the new TV campaign, ZeeQ will also be leveraging their campaign concept “Ham hain Mastikhor kids” on a 360 degree promotional platform of Digital, Radio, On Ground through exciting audience outreach programmes namely contests and other engagement activities across various cities in India.
ZeeQ, since its inception has always kept in mind that the content they air has to be in sync with what children enjoy but more importantly it has to pass the filter of “What is right for the Child”. It is ZeeQ’s steadfast commitment to keep children engaged in fun yet mind-full masti.
