Mr. Amitabh Bachchan has decided to endorse and revolutionize the use of internet for kids by joining hands with worldoo.com, India’s first online ecosystem for kids. It is designed for kids between 6-12 years of age.
Worldoo.com has invited children, parents and educators to contribute in building the new-look platform in this first-of-its kind initiative. The feedback campaign aptly named Let’s Build, was launched in association with Mr. Amitabh Bachchan.
“The internet space is constantly evolving and has proved to be an exciting tool of communication. Today, children are born with technology in the palm of their hands, immediately preferring tablets to teddy bears! In such a scenario, it is important for parents to embrace the role that Internet plays in their child’s life instead of shying away from it. They need to collaborate and communicate with their kids to welcome them to the online world. The future is here. And in the same way that schools are an integral part of a child’s growth, the Internet will play a significant role in developing our next generation of children. The worldoo.com Let’s Build campaign is a great gift for the children of India, and I am glad to be a part of this initiative that aims to create a meaningful online environment for kids. Associating with the Worldoo.com team enables me to be a part of this great experience in pioneering the concept of responsible Internet for children,” said Amitabh Bachchan in a statement.
The core objective of it is to ensure that when a child initiates his journey into the world of the internet, there is a space solely dedicated for kids where his preferences are balanced with the need of a parent, which is safety and filtration of content
Since its launch, worldoo.com has had an overwhelming response with close to 100,000 kids as registered users, and with a passion for new challenges and constant innovation, the team has now channelized its energy in furthering the cause of responsible internet.
Commenting on the launch of the campaign, Mr. Monish Ghatalia, Founder, worldoo.com added, “We launched worldoo.com in April 2013 and received an overwhelming response from both children and parents alike, but it came with its own responsibilities as well. The feedback campaign is one step in this direction to now let our users decide what they would like to see in their favorite platform. While the platform flourished the way it has, with a perfect balance of fun, games and education, we decided to take this love and appreciation received by worldoo.com a notch higher. It is great to have Mr. Bachchan supporting our initiative, and we surely hope that we can co-create the perfect responsible online eco-system along with the parents and kids of India.”
Its feedback campaign will run across online as well as offline platforms. It has been divided into three sub categories of ‘Learn’, ‘Express’ and ‘Play’ participants of the feedback campaign can vote for what they would like to see in their all-new virtual world. That’s not all! If you have super cool idea, you can add that in as well through the ‘Other Comments’ section.