WEBTOON, a digital comics platform, has hired Jessica Turner as VP of marketing. The new role will consolidate WEBTOON’s various marketing and creative functions under Turner, with creative, digital and partnerships, and performance marketing under Turner’s purview. Turner will report to WEBTOON America CEO Ken Kim.
An international marketing leader with experience across Australia, Europe, and North America, Turner joins WEBTOON with more than 15 years working with some of the world’s biggest brands. Turner most recently spent more than a decade at Warner Bros. Entertainment, where she was VP, brand development and marketing for the global Wizarding World franchise. At Warner Bros. Entertainment, Turner grew the Wizarding World Brands–including Harry Potter and Fantastic Beasts–into a global lifestyle brand. Turner’s world-class experience nurturing fandoms and franchises will help WEBTOON further solidify its leadership position as the world’s biggest and most exciting digital comics platform, while also unlocking franchise potential among WEBTOON’s biggest IP.
“Jess Turner is a world-class marketing executive, with an unmatched combination of analytic thinking, creative energy, and insights into fandom,” said Kim. “Her unique ability to tap into what fans love and build brands around that powerful connection has made her the best in the business. I’m thrilled to welcome Jess to WEBTOON.”
“WEBTOON has built something truly special, empowering a new generation of creative voices to share their stories with the world,” said Turner. “In a time when comics have never been more popular, I can’t wait to help WEBTOON and the incredible creator community find new fans all over the world.”
The new role follows a year of growing visibility and success for WEBTOON in the US and internationally.
