Starting March 15, Warner TV is going to undertake a new look for the channel in Asia. A reworked logo, refreshed branding and a long list of premiere content express fromt he US (12 hours post original telecast in select markets) and a new tagline- Get into It.
In the line-up for the upcoming series on the channel is the new DC comics inspired series iZOMBIE. This will complement other comic-book heavy-hitters Arrow and Gotham. In May will arrive other superhero series The Flash and a new series Stalker.
Later in the year, viewers will see new dramas Proof and Public Morals as well as latest instalments of The Last Ship and Murder in the First. Also returning are hits The Big Bang Theory and Two and a Half Men. Weekends will have the movie marathons with the biggest blockbusters from Warner Bros.
“Not only does the new-look channel now showcase the most talked-about TV shows and movies, we’ve also made sure that they air in Asia as close to their original US telecast as possible,” said Turner VP of content-general entertainment Marianne Lee. “To cap it off, we’ve also created a stunning new environment that will simply captivate audiences and encourage them to ‘Get into It’.”
Warner TV programming comprises three pillars: Drama, Action and Comedy. The new branding has been created to match each genre, with drama programming wrapped in a wine-red color; action programming packaged with a stone-world look; and comedy programming packaged using a fun-and-bubbly blue. For key franchises such as Gotham and iZOMBIE, the logo and packaging is customised even further.