Viacom18 is all set to launch a high definition channel for kids – Nick HD. This will be India’s first HD channel meant exclusively for kids, which will be home to best of the local and international content. Along with the new channel, the network also announced a localized action comedy series Shiva.
Viacom18 EVP and business head of kids cluster Nina Elavia Jaipuria said, “Nickelodeon has always stayed ahead of the curve with its innovative and engaging initiatives, keeping kids at the core of everything that we do. Endearing characters, path-breaking content and pioneering initiatives have scripted Nickelodeon’s leadership and success story. The launch of Nick HD+ and ‘Shiva’ (localised action comedy series) are significant milestones in the category.” This show shall be a completely new aged action comedy and shall not at all be based on any kind of mythology, even though the name sounds so. It shall be a perfect amalgamation of suspense, thriller, comedy and many more fun filled elements promises Jaipuria.
The 22 minute show which shall be focusing on the prime slots during afternoons and evenings will have 26 episodes initially. The new age action comedy series which was in the making for a year has roped in Maya to give in the much desired look and has its entire origin been owned by Viacom18.
Shiva that has been directed by Suhas Kadam and written by Neeraj Vikram, will be India’s first contemporary high octane action comedy series. The action comedy is based on a 9 year old kid Shiva living in the city called Veda who with the help of his magical gadgets like a bicycle,a deadly watch; and his friends Reva, UD and Adi, save their city,their land from all the evils and threats and also from the prime antagonist Jwala 
Singh. Primarily focusing on bicycles as of now,the channel is also in talks with TI cycles to make Shiva’s debut in the merchandising line.
Shows like Pakdam Pakdai and Motu Patlu have made it seamlessly easy for Nickelodeon to stay glued to their Number one position for a long time now. With Shiva, they seem to have have raised the bar of expectations much higher.
Last but not the least, SONIC is all set to up the entertainment quotient for kids this season. Nick’s superhit series Oggy & The Cockroaches is all set to get a new Nickelodeon platform to showcase their hilarious antics; the show will now shift from NICK to SONIC. Offering a double dose of fun and masti this quarter, Oggy along with Pakdam Pakdai together named as ‘ Oggy and Doggy’ will make SONIC the ultimate comic-chase destination.