Viacom18 Consumer Products has entered into an agreement with animation and gaming firm DQ Entertainment to get the rights as a master franchise to launch Jungle Book merchandise in India.
The pact allows the firm to bring in Mowgli, Bagheera, Balloo and Sher Khan in various merchandise items. Viacom18 plans to roll out the products by the year-end.
The exclusive Jungle Book merchandise will cover a whole range of products from apparel to accessories and from toys to books, a press release stated on Thursday.
In a statement, Saugato Bhowmik, Head-Consumer Products, Viacom18, said: “The Jungle Book is a great franchise with characters that are familiar, iconic and loved by children across the world.”
Tapaas Chakravarti, CEO of DQ Entertainment, said: “The Jungle Book has successfully managed to increase its market for the fourth consecutive year with broadcast in more than 165 countries and over 300 product categories ranging from books, apparels, toys, plush, bags, stationary and many others.”