The Mumbai based studio, which specializes in scripting, designing, directing and producing animation films, has roped in an experienced hand in Ranjit ‘Tony’ Singh as management and productivity consultant.
In his role Singh will be looking after the design and implementation of customised production management systems as well as advice the studio on how to improve the overall operations.
Speaking exclusively to AnimationXpress.com Singh says: “I am really glad with the association once again with Vaibhav and his team. Vaibhav and I have been talking about associating for quite some time now and finally it happened recently.”
“I have come in to basically help the young and vibrant team here get processes and systems in place, because I believe that for bringing out the optimum results one needs to work in a very streamline manner, especially when we are dealing with multiple projects at the same time with the available resources and manpower at our disposal,” he expounds.
Founded in 2003, Vaibhav Studios has produced some of India’s most successful and popular animated films and characters.
Singh to his credit is the founder trustee of The Animation Society of India (TASI), which is a non-profit organisation that conducts animation education seminars, festivals, conferences, workshops, masterclasses and get-togethers for community development. He was also holding the position of Honorary Secretary of this society between 2005 and 2011.
Singh adds: “I find the team here very receptive to constructive changes, and that is precisely why I am here. We had associated in the past as well on a project, but this time around it’s a whole new ball game.”
He also has a book published to his credit called ‘The Art of Animation Production Management’, which helped professionals and students of digital art and animation find a comprehensive text on important yet ignored topics and will be useful to all forms/mediums and business verticals that work with art and animation.
“One can only do as much with coming up with brilliant ideas and pipelines, but if the artists do not adapt to the changes planned then we will always be hitting a brick wall. If me coming in works as a catalyst for these young bright artists, then I am really pleased to bring about that change,” Singh ends.
Singh has been onboard in his new position since July. He has earlier been associated with Maya Digital Studios, Frameboxx Animation Visual Effects, Milestone Interactive, among others in various capacities.
Vaibhav Kumeresh, founder of Vaibhav Studios says: “We first collaborated with Tonyji around 2006 when we were producing our very first digital 3D animation films. We were new to the field of digital asset management and his inputs then gave us a lot of clarity in this aspect. Now that we are working on our maiden tele feature, the scale of operations is much larger. At our studio, we are all primarily artists and I must confess that none of us possesses strict and disciplined production management qualities! Though we were doing the best we could on the production front, I was very sure that we needed someone to come and whip us into doing it better. And who better than Tonyji? We seriously needed an external ‘doctor’ to check our pulse and show us a medical report card! We needed someone to observe our way of working, point out our pluses and minuses, and guide us to more efficient ways of going about our work. I am glad that things worked out mutually and that we are collaborating again with Tonyji.”
On the plans of working with Singh, “We have chalked out a nice little action plan and I’m really happy with the way things are going. It’s very exciting to see Tonyji’s approach to his work. He spends a lot of time hearing out and understanding every artist and their ways of working. Apart from suggesting solutions he plays catalyst by encouraging each person to come up with better, more appropriate solutions. This is going to be a crucial two months for all of us at the studio and we’ll strive towards a healthy report card!” Vaibhav ends.
