GameAnalytics for some time now has been a staple for Unity developers to provide with analytics to better understand player’s behavior by giving insights. It has now upgraded its systems to provide several new features on both Android and iOS.
Key new features in the updated GameAnalytics SDKs include dedicated player progression, designed to facilitate level balancing by offering insight into the way players consume and move through game content. The progression event type has a 3 hierarchy structure, to give the much needed granularity in tracking players’ paths. For example, your game’s progression hierarchical system could look something like: World, Level, Phase. Based on how you define these events, they’ll also automatically populate the progression filters, so you can add a lot of granularity to your analysis.
“It’s our belief that the use of analytics can help make even the best games better, but analytics tools are only as good as the quality of data they serve up, which is why we’re constantly working on expanding the range and type of information GameAnalytics is able to pool from games and players.” said GameAnalytics, co-founder, Morten Wulff.
The SDKs now have enriched in-game economy analysis, both for real money transactions. Real money transactions will be defined as business events, to which you can include the specific type of in-app item purchased, and where in the game the purchase was made. This will help with tweaking your monetisation and figuring out if there’s place for that higher price bucket, after all. The hard and soft currency balance or any other resources you may have in your game can be tracked with resource events. Based on the resulting analyses you will now be able to conclude whether or not you’re giving away too much gold in your game, or if players are running dry too often.