News Hub for Indian Animation VFX Comics Gaming Merchandising Applications Ecosystem
During Waves 2025 held in Mumbai, union minister of state for information, broadcasting and parliamentary affairs, Dr. L Murugan released five significant reports that collectively present a comprehensive overview of India’s dynamic and rapidly evolving media and entertainment ecosystem.
These reports have been prepared by reputed national and international agencies. They provide valuable insights into the creator economy, content production, legal frameworks, live events industry, and data-backed policy support.
Statistical handbook on media & entertainment 2024-25
The Statistical Handbook prepared by the ministry of information and broadcasting(MIB) serves as an essential resource for data-driven policy and decision-making. It captures sectoral trends, audience behaviour, revenue growth patterns, and regional and national trajectories. The handbook is designed to inform and guide future policymaking and industry strategies, ensuring that they remain grounded in empirical evidence and practical realities.
Highlights of the handbook include:
The report highlights the unprecedented scale and impact of India’s creator economy in the digital era. With two to 2.5 million active digital creators, India is home to one of the world’s fastest-growing creator ecosystems. These creators already influence more than $350 billion in annual consumer spending—a figure projected to triple and exceed $1 trillion by 2030.
The report urges stakeholders to look beyond numerical metrics and acknowledge the evolving role of creators as storytellers, culture-shapers, and economic drivers. For businesses, this shift implies moving away from transactional influencer engagements and building long-term partnerships rooted in authenticity, trust, and creative agility.
The report presents India not just as a content-consuming nation but as a studio to the world. It underlines India’s strengths — linguistic diversity, cultural richness, and a technologically adept talent pool — which position the country to create narratives that transcend borders.
India offers a 40 per cent to 60 per cent cost advantage in animation and VFX services, supported by a large, skilled workforce. The report also notes the increasing international appeal of Indian storytelling, with up to 25 per cent of views on Indian OTT content now originating from overseas audiences. This phenomenon is not merely commercial—it represents a moment of cultural diplomacy, wherein India’s stories are forging emotional and cultural connections across continents.
Recognising that creativity must be complemented by regulatory clarity, Khaitan & Co. has prepared a detailed legal and regulatory handbook for the media and entertainment sector. Designed as a practical guide for producers, studios, influencers, and platforms, the handbook covers a range of key legal issues such as:
This handbook is intended to equip stakeholders with tools for confident, compliant, and responsible engagement in the creative economy.
The white paper on India’s live events industry underscores the sector’s robust growth and shifting consumer dynamics. With a 15 per cent year-on-year growth rate, the industry added Rs 13 billion in revenue in 2024 alone.
The report titled ‘India’s Live Events Economy: A Strategic Growth Imperative’ notes that nearly half a million fans are now travelling between cities to attend events, reinforcing the emergence of event-based tourism in India. There is a rising demand for premium and curated experiences, and tier-two cities such as Shillong, Vadodara, and Jamshedpur are emerging as cultural centres.
To support and scale this momentum, The white paper highlights the need for:
The report calls for a strategic reimagining of India as not just a spectator in the global cultural arena, but a key stage in the international spotlight.
The launch event was attended by MIB secretary Sanjay Jaju, MIB senior economic advisor R.K. Jena, MIB joint secretary Meenu Batra; and MIB joint secretary and NFDC MD Prithul Kumar. Representing the knowledge partners, Boston Consulting Group managing director & partner Vipin Gupta, Boston Consulting Group partner Payal Mehta, Ernst & Young partner Ashish Pherwani, Ernst & Young partner Amiya Swarup, Khaitan & Co technology and media partner Tanu Banerjee, Khaitan & Co partner Ishan Johri, Events FAQ Live director Vinod Janardhan, Events FAQ MD Deepak Chaudhury also attended Waves 2025 in Mumbai.
