Turner Broadcasting and Sesame Workshop have teamed up to launch Chamki ki Duniya, a new educational program for preschoolers, on Turner’s Pogo in India.
Animated by Inspidea, Chamki ki Duniya follows the adventures of a 5-year-old schoolgirl who is curious about the world around her. The show, aimed at 2- to 6-year-old viewers, features such topics as early literacy, creative thinking and reasoning, family and community life, healthy habits, cultural plurality and more. It is currently airing on Pogo every weekday at 8:30 am.
Turner International Asia Pacific chief content officer for kids’ network Mark Eyers remarked: “Chamki ki Duniya is a unique show that not only will be the first completely animated series by Sesame Street, but will also encourage social and emotional development of children in a narrative that is fun and entertaining. Turner has always believed in setting benchmarks for creating innovative and engaging content. With the largest portfolio of local content in the kids’ genre, we strive to create content and characters that resonate with children.”
“It’s wonderful to work with Turner and Inspidea to bring the beloved Chamki Muppet to kids and families in this beautiful new animation,” said Sashwati Banerjee, the managing director of Sesame Workshop in India. “Being smart means knowing so much more than letters and numbers. Chamki ki Duniya‘s curriculum is designed to engage the whole child and seeks to help kids grow smarter, stronger and kinder.”
Inspidea MD Andrew Ooi ended: “We are delighted to have partnered with Turner and Sesame Workshop in producing this path-breaking series that aims to subtly and humorously educate children. After detailed research and development with Turner and Sesame Street, we created a visual style for Chamki ki Duniya which is charming yet playful that can resonate with Indian audiences and be culturally relevant.”
