Mumbai: Toonz Media Group is launching a new kids TV channel in Indonesia. The 24X7 pay-TV channel Toonz kids will be available on Indonesia’s satellite TV network Transvision. The channel will go on air on 14 November.
The bilingual channel will include shows in both Bahasa and English, and is targeted at four to 12-year-olds. This will be Toonz’s maiden television channel in Asia, said the statement.
“Indonesia has a fast-growing kids entertainment industry and we felt it would be the best place to launch the expansion of our platform entertainment business,” said Toonz Media Group chief executive officer P Jayakumar. “We will be banking on Toonz’s 22 year old legacy in the industry and our strong multi-genre library with 1000+ hours of content. Toonz Kids will bring this world class content to kids and families in Indonesia, dubbed in native Bahasa.”
Toonz had announced expansion of its platform entertainment business in October this year with the constitution of its new SBU Toonz Media Networks. The company has roped in former Zee Entertainment chief operating officer Mukund Cairae to head the SBU. After Indonesia, Toonz plans to launch television channels in other emerging kids’ television markets such as Malaysia, Singapore and MENA (Middle East and North Africa). The company already operates kids channels in select key global territories.
“Indonesia has the largest television market and the second largest pay TV market in South-East Asia. The country has around 67 million homes and a TV penetration of 64 per cent, which translates to around 42 million TV homes. This includes a pay TV penetration of 12 per cent. If you look at the average revenue per user for pay TV in Indonesia, it is a healthy $10 per home per month. Clearly, there is huge potential for growth of pay TV business here,” said Toonz Media Networks president Mukund Cairae.
He added that Toonz Kids will focus on edutainment and entertainment shows while also looking to explore content partnerships through animation co-productions with local companies in Indonesia. “We will be actively pursuing content partnerships to co-create premium content, including e-Sports, to engage the tweens and teens besides the kids audience category,” Cairae said.
Cloud broadcasting and live TV streaming company Amagi is the playout and transmission partner for Toonz Kids. Toonz already has a formidable presence in the digital media space with a robust YouTube ecosystem comprising of 18 YouTube channels and 18 million plus subscribers. Earlier this year the company had launched its own OTT platform MyToonz. Besides this, Toonz also has content syndication partnerships with world’s top kids’ VoD platforms including Roku, Kidoodle, Amazon Prime, Pluto TV, and many more.
“This is the first international kids’ channel fully dubbed in Bahasa Indonesia. In line with our tagline, ‘broadcasting at the edge of technology’ we always strive to provide entertaining, quality, and educational content for all of our viewers,” said Transvision sales and marketing director Brando Tengdom. “We sincerely hope this partnership will accommodate our customer needs, as well as become an attractive point for our customer to access Transvision services.”