India based Toonz Studios, the flagship division of pre-eminent media company Toonz Media, has signed a strategic partnership with the New York based transmedia and entertainment company Herotainment. The partnership sees Toonz and Herotainment, creators of the popular collectible brand, Smighties, extend the property into a digital series named ‘Smighties’ based on the extremely characters. The 39×7’ series is targeted at kids of age group four to seven years and will be launching in summer 2017 on Toonz’s globally popular YouTube channel ‘Chotoonz’, which receives over 100 million monthly views.
There are also plans to expand Smighties’ presence in television and licensing and merchandising worldwide.
Smighties are the “small, but mightiest heroes in the universe.” There are over one hundred Smighties and each one is special with its own personality and superpower. The Smighties series is inspired by the fantastical worlds of the Smighties brand derived from Herotainment’s award-winning online and mobile games. In the brand new series, these adorable characters will embark on amazing adventures in their whimsical worlds upholding values and virtues to entertain kids all over the world.
Toonz Media Group, CEO, P.Jayakumar said, “The characters and world of Smighties are so wonderful that we see immense potential in the concept. We are absolutely excited to partner with Herotainment who created this amazing concept and who shares our values in terms of passion and creativity. We are sure that Smighties will engage and entertain kids around the globe”
“We are thrilled to be partnering with Toonz to bring our beloved Smighties to fans all over the world in a captivating, animated series,” said Herotainment, co-CEO, Wade Teman. “The pint-sized heroes are relatable and inspiring, and Smighties teach kids that you can be small, but still dream big,” added Herotainment, co-CEO, Caryn Teman.
