Toonz Animation’s YouTube channel Chotoonz TV is the most sought after channel in the comedy kids’ genre. The studio was planning to start a property of its own for this YouTube channel, and thus, Boo Bah B reached the audience.
The idea is from an internal animation director. Talking to AnimationXpress, Toonz Animation founder P Jayakumar mentioned that though the series will be currently seen on YouTube, the team is planning to take it to television and other OTT platforms later.
Launched on 15 December, the series have already gathered 25,000 plus views. “We are expecting more views around the Christmas season as kids will be watching the screens during vacations,” added Jayakumar.
Targeted at the age group between four to nine years of age, we will be streaming around 104 episodes of five minutes each,” Jayakumar said “and the channel plans to stream a new episode every week during this festive season.
Being an original property from Toonz Animation, the studio holds all the IP rights for Boo Bah B . The digital promotional activities are easier for Toonz Animation as the YouTube channel, Chotoonz is already well established and helps reach the content to the global market.
Looking at the love kids have for animals, the team decided to keep the animals as the main characters. “The show is an original and doesn’t have any legacy behind it, and hence need to gaze more eyeballs, hence the character selection,” Toonz Animation creative director Renju Ramesh said.
Renju further explained the process of animation stating that the series is an outcome of hard-work done by the team since June 2017. “It was earlier a chase comedy, but we liked the concept and decided to develop it into series. One of our directors came up with the styling and once the script was finalised, we began with the pre-production,” he explained.
With the response the series is receiving, Jayakumar further has plans to launch consumer products of the characters worldwide and make them more popular.
The team wishes that the characters become as popular as the iconic Tom and Jerry and they abide by their motive of reaching the younger generation largely. “We just want the kids to love this series. We are trying to get the episodes out so that the kids can enjoy them during their vacations,” Renju concluded.
