Toonstar, a Web3 animation studio, and Sixth Wall, the digital arm of Mila Kunis’ Orchard Farm Productions, announced the launch of The Gimmicks, a cutting-edge Web3 enabled, community-driven animated NFT series powered by Solana. The ‘South Park meets WWE,’ adult animated series about washed up wrestlers trying to regain their status is voiced by former WWE stars Luke ‘Doc’ Gallows, Karl ‘Machine Gun’ Anderson, FKA Enzo Amore and Rocky Romero. The series is written by ‘The Daves’, Dave Ihlenfeld and David Wright (Family Guy, The Simpsons).
The Gimmicks is the first series to embrace NFT technology in a way that gives fans a chance to participate in character and storyline development. At the end of each episode, a ‘choose your own adventure’ option will be voted on by NFT holders, influencing future episodes and character arcs. NFT holders will also have the opportunity to interact with other fans via an on-chain social layer. This interactive social layer will connect to the holder’s NFT, and actions will be recorded on-chain as proof of community engagement.
“Toonstar absolutely gets the ridiculously fast nature of creating in Web3. They are able to make animation at unprecedented speed while also managing creative community elements; I can’t wait for people to come and engage in the fun,” said Mila Kunis.
“As veterans in the animation industry, we know how invested the audience can get in storylines and characters. Working on the blockchain gives us a chance to engage with the community in ways never possible before. We’re thrilled to see this The Gimmicks launch and are looking forward to giving other new voices an animation platform,” Toonstar CEO and co-founder John Attanasio said.
In an effort to open up this medium to new fans and the ‘crypto-curious,’ NFTs will be free to mint and available on 18 March via The Gimmicks website. The NFTs are powered by the Solana blockchain to ensure an environmentally conscious use of crypto technology. On Solana, there is no need for energy-intensive mining, so the minting of one NFT takes less energy than two google searches or one Instagram post.
