The Pinkfong Company, the global entertainment company behind the cultural phenomenon Baby Shark, announced that the company has been named to TIME’s second annual TIME100 Most Influential Companies list – an extension of the annual TIME100 list of the world’s most influential people – that will highlight 100 companies making an extraordinary impact around the world.
The TIME100 list highlights The Pinkfong Company’s creative efforts to expand its iconic intellectual property Baby Shark into the digital realm as a reason for the inclusion. In the write-up of The Pinkfong Company, TIME cited that Baby Shark became the first YouTube video to be viewed more than 10 billion times and it continues to grow into a feature-length film, an animated preschool series that launched on Nickelodeon, and the NFT collection.
“It is an honour to be recognized as one of the most influential companies by TIME this year. With a clear vision and passion to explore new opportunities in the fast-paced creative and digital environment, we have pushed our creative limits to pioneer our own way of entertaining people in the world,” said The Pinkfong Company CEO Minseok Kim. “It has been an incredible journey to witness how our content has connected people around the world. The Pinkfong Company will continue to offer exceptional content experiences to audiences of all ages worldwide.”
In addition to the successful rollout of Baby Shark’s Big Show!, the hit animated preschool series co-produced with Nickelodeon Animation, season two of the series will debut later this year in the U.S while its first-ever original feature-length film is in development for 2023.
In January 2022, the company changed its corporate name to The Pinkfong Company. The name change marks the company’s new chapter to expand its core business and reach wider audiences, diving into digital comics and novels, developing a brand-new 3D animated show, and opening the Singapore office as the business hub for Asia Pacific countries.
To assemble the list, TIME solicited nominations from every sector – ranging from health care and entertainment to transportation and technology – from editors and correspondents around the world, as well as from industry experts. Then, TIME editors evaluated each one on key factors, including relevance, impact, innovation, leadership, and success.
