Indian content distribution platform Tata Play has joined hands with the OTT platform Amazon Prime to offer its customers Prime Video content.
At Rs 199 per month, Tata Play’s DTH subscribers will get access to Prime Lite apart from its DTH channels. At the same price, Binge users can subscribe to six OTT apps including Prime Video, from a list of 33 apps, or can subscribe to all 33 including Prime Video at Rs 349 per month. The collaboration will offer Tata Play users Prime Lite benefits like unlimited free shopping and shipping of Same-day/Next-Day delivery, Prime exclusive deals and more.
“While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, addition of Prime Lite membership with Tata Play will make Binge a more compelling proposition,” said Tata Play managing director and CEO Harit Nagpal.
“At Prime Video, our mission is to super-serve our customers with the best of entertainment, and we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series. We look forward to working with Tata Play to make premium entertainment even more accessible to customers in India.” said Prime Video APAC & MENA vice president Gaurav Gandhi.
Popular shows on Prime Video include Original series like Panchayat, Mirzapur, The Family Man, Farzi, Dahaad, Made in Heaven, Indian Police Force, Suzhal – The Vortex, Dil Dosti Dilemma, Poacher, among others. The platform consists of popular movies like Pathaan, Jailer, Ponniyin Selvan I & II, Rocky Aur Rani Kii Prem Kahaani, Tiger 3, Kantara, Maja Ma, Teri Baaton Mein Aisa Uljha Jiya, and more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Boys, Jack Ryan, Reacher, to name a few.