Taj Rummy, a skill-based online gaming platform from the house of Gridlogic Group, Friday announced its foray into fantasy sports to cater to the fast-growing demand for fantasy gaming in India.
Starting with the most popular fantasy gaming format in India, Cricket, Taj Rummy will gradually expand into other fantasy sports by year-end as well. Industry reports also suggest that fantasy cricket is the most widely played online fantasy sports game and the primary motivation for playing fantasy sports is fun and excitement. Taj Rummy’s foray into fantasy cricket assumes significance on the back of a growing skilled-based online gaming market and millions entering the fray ahead of the crucial cricketing season.
In addition to this, the company will also provide gaming technology services to B2B customers operating in the online and fantasy sports arena in India and across the globe.
The fantasy cricket game has been built on years of experience of Taj Rummy in developing cutting-edge games and technology stacks for players and B2B customers across the globe. Using new-age technologies such as artificial intelligence, the technology stack is touted to enable a seamless experience to players even with low internet bandwidths and handholds them in easy onboarding onto the game.
Real Money Gaming is one segment of online gaming that is witnessing exponential growth in India. According to EY- All India Gaming Federation (AIGF) report ‘Online gaming in India – The GST conundrum’, online gamers in India are estimated to grow from 360 million in 2020 to 510 million in 2022 and is expected to reach $2 billion by 2023 in revenues.
Fantasy sports is a form of skill-based online sports where a user creates his/her own team of real-life players from upcoming games and these virtual teams accumulate points based on the actual performance of players during real-life matches and winners are revealed accordingly.
Gridlogic Group Managing Director Pariekshit Maadishetti which owns Taj Rummy, said, “As India’s leading online gaming platform, we are committed to bringing the most exciting gaming experience to millions of our players across the country and are pleased to announce our foray into fantasy gaming sports with cricket. The launch of the Cricket fantasy game will offer a platform to millions of fans across the country to deepen their engagement with their favorite sport by creating their own fantasy cricket teams. Being one of the pioneers in skill-based online gaming with Taj Rummy, we are pleased to expand our offerings to millions of our players across the country. This, coupled with the rising affinity towards online gaming, and clarity from the judiciary is helping bolster the fantasy gaming space in India and we are confident of becoming the preferred platform for players and partners with our user-friendly interface and AI-led platform. This will also propel growth for our B2B segment and help strengthen our stance as the global company from India leading the development of cutting-edge gaming solutions for the world”.
The launch of fantasy sports on Taj Rummy will also enable players to explore online rummy thereby expanding the user base for both games. Interestingly, an increasing number of players from tier 2 and beyond cities are adopting online gaming and the addition of fantasy gaming is expected to further bolster the adoption of online gaming into smaller cities while bringing more metro customers into the fold.