Studio 100 International won two honours at 2024 Bologna Licensing Awards.
At a ceremony held last week as part of the 17th Bologna Licensing Trade Fair/Kids, the company was awarded Best Promotion/Loyalty Campaign for its successful Vegesaurs loyalty program with retailer Lidl and licence partner L Founders, and Best Licensed Sustainable Project for the natural dye initiative with License Factory to produce sustainable clothing for Maya the Bee.
The Lidl campaign with Vegesaurs utilised characters from the popular TV show in a series of collectibles and plush toys distributed by Lidl stores across Austria, Denmark, and Spain in 2023 and early 2024. The campaign combined fun, education, and value.
The Maya the Bee project with License Factory incorporated natural dyes into the production of clothing.
“The diversity and strength of our brands enable continuous innovation and fresh approaches, helping us captivate audiences with creative executions,” stated Studio 100 International CEO Martin Krieger.
