2013’s sisterhood story is all set to dazzle you this Christmas day. Star Movies has lined up the premiere of the highest grossing animated film of all time, ‘Frozen’ to enthrall viewers.
The $1.2 billion grossing movie from the Disney stable is Star Movies’ way of reaching out to viewers and giving them a reason to stay at home and enjoy Christmas. Frozen will be shown at two time slots 1:00 pm and 9:00 pm on the channel. “Both these slots are high performing slots and will enable us to reach out to a larger audience base. ‘Frozen’ is immensely popular among the young and young at heart,” says Star India general manager English cluster Kevin Vaz.
Vaz is confident that the way globally audiences fell in the love with the characters and music of the film, a similar sentiment would be visible across age groups on the channel as well. Apart from Disney, Star Movies has exclusive partnerships with other Hollywood studios as well.
Disney’s recently released animated movie ‘Big Hero 6’ is also going to be premiered on Star Movies in the coming year, reveals Vaz.
It’s happening again, Elsa is losing control of her powers! Is your gift #FrozenOnStarMovies? pic.twitter.com/b8kRKZseKo
— STAR Movies India (@StarMoviesIndia) December 21, 2014
Apart from promos being aired across the Star English network, a Christmas game is also being played on the channel. Online, a tree will be adorned with gifts which might get frozen accidentally. Fans and followers will have to unfreeze the gifts to get them. Simultaneously a contest is being played on Twitter. Tweets will have to be sent to the official ID with #frozenonstarmovies and tag the gift they want. The person with maximum tweets for a particular gift and also correct answers to the quiz will unfreeze it.
Targeting kids, will be a special activity at KidZania where children can come dressed as Elsa and Anna, the lead characters in the movie. A treasure hunt has also been arranged for families at Snow World in Phoenix Market City Mall in Mumbai. Buzz will also be created through theatres by utilising PVR Cinemas, Star Movies’ multiplex partner.
Kindle Paperwhite is the presenting sponsor, Cartrade.com is the powered by sponsor, IDBI Bank, Audi and Tic Tac are associate sponsors. Both the time bands have the same sponsors. The gifts that need to be unfrozen include a Kindle Paperwhite, Wolverine claws, Minion radios, F&F car pendrives, Thor Hammers and Thor pendrives.
So, get ready to be ‘Frozen’ this Christmas!