India’s first premium VOD platform, SonyLIV has crossed the 100 MN app download on Play store.
Launched in 2013, SonyLIV has been one of the pioneers in India’s digital ecosystem catering to a plethora of digital viewers with content across languages like English, Hindi, Marathi, Bengali, Tamil, Telugu and Gujarati.
With a 3X increase in monthly active users in 2019, SonyLIV records around 100 downloads per minute with a rise of 7X in total time spent on the platform. In May, the platform extended its services in Tamil and Telugu launching over 4000 hours of content across both languages. SonyLIV also announced its new Hindi original Gullak last month adding up to its extensive repertoire of over 150 titles.
SonyLIV is also the first OTT service in India to announce the launch of 100 plus games on its platform spanning Multiplayer Video Quiz, Augmented Reality formats and games on SPN’s most popular shows ever. As India’s first OTT gaming destination, the platform aims to capture 50 MN new consumers in the months ahead.
SonyLIV will be bringing the 11th edition of Kaun Banega Crorepati this August with the Play Along feature for its viewers along with the string of web originals like Heartbreak Hotel, Holycross and 16 on SonyLIV this month.
Highly rated English shows like The Discovery of Witches, LA’s Finest, Sweetbitter S2, Brittania and Riviera will also be launched scaling up SonyLIV’s comprehensive English content line-up. In addition to this, subscribers will also get to binge on the upcoming India-West Indies series along with tournaments like the NBA, Ashes and more.
