Sony Pictures Home Entertainment, the home video distribution arm of Sony Corporation, and Genius Brands International has signed a deal to provide marketing and distribution of content from GBI’s Kid Genius and Baby Genius labels in North America.
In addition, the deal allows the two companies to co-develop, distribute, and globally merchandise future animated or live action properties derived from their respective programming libraries.
SpacePOP, music and fashion-driven brand for tween girls, new original Baby Genius series, Warren Buffett’s animated series Secret Millionaires Club and Stan Lee’s Mighty 7 (SLAM 7) are the brands to be distributed under this deal.
Sony Pictures Home Entertainment, Third Party Strategic Partnerships, SVP, Ben Means said, “We will work with the GBI team to deliver enriching learning experiences and inspiring entertainment content to families and children across North America. This partnership underscores our long term commitment to provide consumers with quality product for children and families.”
GBI, Chairman and CEO, Andy Heyward stated, “This transformative, long-term commitment between our companies allows Genius Brands International to focus on creating, producing, merchandising and acquiring commercial content for both kids and families and enables us to expand and accelerate our growth and shareholder value.”
GBI is developing three new properties included in the agreement that will be announced shortly alongside catalog titles.
