Sony Computer Entertainment Europe (SCEE) is embarking on a licensing programme for Lemmings, one of the video game world’s most iconic and well-known franchises.
Three licensees have been appointed with Paladone (mugs, fridge magnets), Bioworld (adult & kids apparel, nightwear and loungewear),Gaya Entertainment (apparel, plush, bags, keychains, wallscrolls) and GB Eye (posters, stickers, badges, card holders and notebooks) all coming aboard to produce retro-focussed ranges for the best-selling videogame brand which originally launched in 1991. Product is expected at to appear on shelf from early 2015.
Popular for both its fiendish puzzles and its loveably daft lead characters, the Lemmings are a bunch of adorable yet dim-witted green-haired rodents who attempt to travel safely through a series of trap-strewn levels using a variety of special skills including digging, bashing, building, climbing and more.
David Evans European Licensing Manager at Sony Computer Entertainment Europe commented: “Lemmings is a much-loved brand which has reached cult status and there is clear consumer demand for retro-themed merchandise. Our licensing programme will play homage to the Lemmings by using the same pixilated graphics featured in the original 90’s game. We are delighted to welcome Paladone, Bioworld, Gaya Entertainment and GB Eye to the Lemmings franchise and look forward to meeting potential licensing partners for the brand at BLE.”