Reliance Entertainment in association with Ajay Devgn Films and Rohit Shetty Productions is all set to roll out the sequel to the 2011 superhit ‘Singham’ this Independence Day on 15 August across leading theatres in the country.
The trailer of the much anticipated sequel was released on YouTube on 11 July and has garnered nearly five million views. The story of the film revolves around Bajirao Singham, a very honest and dedicated police officer, who goes to any limits to stop crime and corruption.
The film has been natively mixed in Dolby Atmos and would be joining a long list of recently released Hollywood as well as Bollywood blockbusters to have used the best in sound technology.
Speaking exclusively to AnimationXpress.com, Dolby Laboratories head of marketing Ashim Mathur says: “Singham Returns has been natively mixed using Dolby Atmos, and is surely going to leave the audience at the edge of their seats while ‘experiencing the movie’ in Atmos.”
Dolby Atmos is presently available in nearly 35-40 screens across the country and Dolby is confident of having Atmos installed in at least 75-80 screens by the end of this calendar year. “Over the last few months many Hollywood blockbusters have been released using Atmos sound and even ‘Kick’ which is setting the cash registers ringing has been mixed on Atmos; but we also have regional language movie makers lapping up to this technology as they want the audience to experience the movie with the best sound on offer,” expounds Mathur.
On the association with Dolby Singham Returns director Rohit Shetty exults: “I am really pleased with the final output of using Dolby Atmos, and I am sure the audience too will enjoy every scene with the enhanced sound effects of Dolby Atmos.”
At a small gathering held today at PVR Cinemas, Juhu the cast of the film – Ajay Devgn and Kareena Kapoor Khan along with the burly director Rohit Shetty unveiled special merchandise for Singham Returns in association with PVR Cinemas. The goodies include popcorn bags, sippers and lunch boxes that can be carried home by patrons, as souvenirs at its various multiplexes.
Commenting on the merchandise initiative, PVR Pictures president Kamal Gianchandani says: “Cinema watching in India is changing at a dynamic pace today; and patrons want to take back a part of the film with them while leaving, so this is a small initiative in pushing that motive. Film merchandise is a huge hit in the west, and PVR being an industry leader is taking that first step in offering its patrons a global standard of movie watching experience in the country.”
