Aardman, the studio behind Shaun the Sheep has announced the evolution of its licensing program with new digital partners for the franchise.
Following the success of A Shaun the Sheep Movie: Farmageddon, the brand continues to grow by broadcasting episodes in 170 territories worldwide, and launching its sixth series earlier this year. In March, Baidu brought characters from A Shaun the Sheep Movie: Farmageddon to Facemoji Keyboard users worldwide. Downloads totaled over two million in the first month after launch. The animation studio set a global publishing deal with Greenlight Games for Home Sheep Home: Farmageddon Party Edition for Nintendo Switch. The agreement forms part of a multi-game deal with Hatch Kids, available on Android platforms.
A partnership with Pixowl for a new experience in Sandbox, a user-generated blockchain metaverse was also announced. The experience will let users visit, engage and create within a curated Shaun the Sheep world.
In November, players will be able to welcome personalised Shaun the Sheep attractions to the parks as Atari has signed a global deal with Roller Coaster Tycoon Touch. The attractions will include themed rides, entertainers, park accessories, restaurants, cafes and a Sheep Frills coaster.
HTML5 game platform, Azerion will be remastering the popular suite of Shaun the Sheep Championsheeps games, launching in July for a summer of sporting fun. Also in HTML5, Shaun is chalking his cue for Cool Games in August, in an all new pool game, Shaun the Sheep Pool.