Riot games partnered with Louis Vuitton to bring together the iconic French House and League of Legends Esports World 2019.
For the 2019 World Championship, Louis Vuitton is creating, in collaboration with Riot, an unprecedented, one-of-a-kind Trophy Travel Case to hold the Summoner’s Cup, the trophy awarded to the world champions and considered the most prestigious prize in esports. Louis Vuitton has previously created similar trunks to support the FIFA World Cup, the Rugby World Cup, and sailing’s America’s Cup. The bespoke trunk, the first of its kind for an esports championship, will feature both traditional Louis Vuitton savoir-faire along with cutting-edge, high-tech elements inspired by the League of Legends universe.
“The League of Legends World Championship is not only the climax of the tournament: it’s where the world of sports and entertainment come together in celebration of new legends to be born. “Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event,” said Louis Vuitton chairman and CEO Michael Burke.
Louis Vuitton and Riot Games also will soon announce unique champion skins and a capsule collection designed by Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s collections, along with other League of Legends digital assets.
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery, and fragrance. These carefully created products are a testament to Louis Vuitton’s commitment to fine craftsmanship.
“We are honoured to have Louis Vuitton as an official partner with designs to impact the look, feel, and prestige of our most prominent League of Legends event. This is a historic partnership that speaks to the impact Riot Games and League of Legends has had on the industry over the past nine esports seasons. We welcome the LV brand to our sport and we are eager to share the entire scope of the partnership in the months ahead, in particular on November 10 when the Summoner’s Cup is awarded in Paris,” says Riot Games head of global esports partnerships Naz Aletaha.
