With an aim to engage digital enthusiasts, Reliance Games today announced the official game for the movie TE3N, launched in the presence of the cast and crew of the movie including Bollywood stalwarts Amitabh Bachchan and Vidya Balan. The game features Amitabh Bachchan as the lead protagonist, playing the gamified ‘infinite runner’ from the movie TE3N. Gamers will get an opportunity to embody their favorite star, Amitabh Bachchan, bringing alive the excitement of the upcoming thriller and enthrall audiences in a challenging chase to unravel clues related to the movie.
Megastar Amitabh Bachchan himself spearheaded the first-of-its-kind digital campaign by inviting fans to share their suggestions to create posters, vote for their favourite songs and list their game preference. The contest saw participation from a whopping 45,000 participants visiting the official website ‘te3nitaround.in’ to give their preferences. The contest invited visitors to vote for their favourite genre – hidden object game, infinite runner game and side scrolling platform game. Of all the votes that came in ‘Infinite runner’ game garnered 61 per cent votes.
Commenting on Reliance Games’ association with TE3N, Reliance Entertainment – Digital, CEO, Amit Khanduja said, “We are thrilled to associate with an ambitious movie like TE3N and create a unique game which promises to take gaming to the next level; given its sheer intensity, edginess and introduction of new elements replicating the excitement and thrill of the movie. The collaboration with TE3N deepens our association with the Bollywood to develop movie based thematic games which gives Bollywood lovers an opportunity to combine their love for movies and games. We are confident gamers will enjoy experience and the adrenaline rush it offers.”
Speaking to AnimationXpress’ Krishanu Ghosal, Amit Khanduja asserted that it took a team of around 15 people from their Pune based studio to churn out the game in an average time of three months and it will be different from any other infinite runner games as it resonates with the characters and backdrop of the film which makes it more realistic. The game is set in surroundings just like the movie, including a ‘Howrah Bridge’ stage.
“The revenues will be shared by the Studio and Production company. The game will have constant support for the time being, with no plans of placing in app purchases for now”, informed Amit Khanduja. Although no figures of the revenue have been revealed.
During the launch event, the actor Amitabh Bachchan also mentioned that as they did not have a hefty budget for the film’s promotion, they let the consumers decide what they would like to see, from the game to posters of the movie and more. With a large amount of entries from across the globe, a few winners were chosen who got a chance to meet and greet the cast at the event.
In the past, Reliance Games has associated with other high profile Bollywood movies like Singham Returns, Bodyguard, 3 Idiots, Wazir, to develop customised mobile games around their movie concepts although this seems to be an innovative strategy to incorporate the consumer opinion into the promotion of a film.
Game Features:
- Ride as John Biswas (Amitabh Bachchan), driving on his trusted scooter
- Ride in the streets of Calcutta searching and collecting clues to uncover the mystery
- Collect Clues to solve this gripping thriller
- Score high on the leader-board to be the best investigator
- Designed to engage and reward fans of the movie, the game is pick up and play in nature